Are Moving Reviews Online Trustworthy?
Well this is kind of a complicated question as their are moving reviews on all types of websites all over the web. There are reviews on the actual movers website, moving directories, general directories and and also there are a few websites dedicated to moving reviews.
Reviews On Moving Company Websites
Although a lot of honest moving companies provide legitimate reviews on there websites, most reviews on moving websites are fake. They are generated normally just to persuade the consumer into using the movers, or just for more web content to be found in search engines. Ask yourself this “have you ever seen a bad review on one of these sites?” probably not! So the short answer for moving reviews on the movers website is NO, look further beyond their website.
Moving Reviews On Directories IE: Angieslist , Superpages, Yelp
Now these reviews are real a “majority” of the time. Some websites keep tabs on moving reviews better then others. Yelp tends to keep their reviews pretty legitimate and so does Superpages. But do not get caught up in the super guarantee or the movers at the top of the list on these types of sites as people pay for those things they are not earned. Use common sense if there are 120 reviews and not one of them has not even a small bad thing to say they are probably fake. There is no business normally with all good reviews as most people who review things are complaining not boasting.
Moving Reviews On Search Engines : Google, Bing, Yahoo
Well you would think the search engines would keep the tightest wraps on reviews more then any other site as they have way more money and resources. This is not true at all. In fact on yahoo there are movers with thousands of reviews all at 5 stars which is totally impossible. Google has done a recent cleaning up of fake reviews in there local area, but a chunk of reviews are still making through the cracks. From what we noticed Bing does a decent job of maintaining moving review integrity, but still not perfect.
So With So Many Fake Moving Reviews What Do You Do?
- Use common sense | all positive reviews probably fake
- Go to multiple sites for to check consistency
- Check the companies BBB rating
- Use a site like ours that pre-screens the movers as well (But still check out reviews)
Here is some video to give you even more insight on reviews
Here is a more general video about fake and real reviews. This also has an online marketer speaking on the subject.